SportsMind Services: Business Interaction Mapping

The goal of Business Interaction Mapping is to reclaim the lost value in your organization and achieve higher performance standards (faster, cheaper, better), often in the face of staff reductions, shifting priorities, and very limited resources. Our Business Interaction Mapping produces dramatic results quickly. Some of our recent projects accomplished the following results:

• Manufacturing: The map revealed that the production department focused on speed, but the completion department focused on quality. By improving this interaction, we reduced reject rates by 75%, saving $150k per month.
• Clothing Retailer: We discovered that designers focused on innovation while merchants chased past successes. As a result, customer satisfaction was low and sales conversion was only 25%.
• IT Services: When the map revealed that many of their projects did not have sufficient ROI justification, 50% were halted or cancelled.
• Snack Foods: We reduced cycle-time with their 4 vendors by helping them better communicate work status, saving the company $7.2m.
• Healthcare: By changing the interactions with potential customers, we increased customer acceptance from 20% to 80%.

Business Interaction Mapping, which is based on the work of Dr. Fernando Flores and developed by Phil Hallstein and Rubi Leeds, produces an immediate increase in collaboration and creates a strong foundation for change—reducing duplication of effort, improving trust and collaboration, and increasing the productivity and value the teams produce across functions. In 5-7 weeks, we accomplish the following results:

• Co-create a visual map of the current cross-functional interactions that are critical to achieving your business mission. The map provides a new, shared perspective to the teams about how to work together to achieve results. The process of developing it create a passionate and energized cross-functional team that collaborates more effectively and are eager for grass-roots change.
• Pinpoint the key breakdowns, trapped value, and opportunities for improvement.
• Provide specific collaboration skills to mobilize leaders & teams, and catalyze grass-roots change.
• Develop a roadmap to leverage organizational opportunities, recapture lost value & resolve key challenges.

After completing the map, we work with the leadership team to refine the organizational strategy and redesign the critical interactions, practices, standards, and metrics to achieve further performance improvements. Overall, Business Interaction Mapping creates dramatic results quickly. Our methodology and program has been continuously refined over the last 10 years and produces the results our clients need time and time again.