SportsMind: Client Profiles: AT&T Wireless Profile

AT&T Wireless:

A leading Wireless Communications Provider offering its 3.5 million subscribers a broad spectrum of wireless communications products and services.

Challenge:

The company's new president identified specific areas of improvement and change required to take the company to the next level of performance and competitive advantage including:

• Greater business sensibility
• Expanded capacity to think strategically
• Higher levels of integration among functional areas
• Improved ability to innovate
• Greater team alignment on vision and values
• Improved communications

AT&T Wireless needed a partner to help install new capabilities and behaviors throughout its organization and achieve company-wide improvements.

Solution:

SportsMind implemented a series of integrated action steps to determine the impact of the president's proposed changes. This assessment process clarified the need for a series of additional programs designed to address:

• Coherence and congruence among the leadership team
• Clarity around the company's vision and mission which would empower managers to pursue purposeful actions
• Team practices for shared planning, mutual coordination and cross-functional cooperation
• A solid, high-functioning project management process

SportsMind designed and implemented a series of training programs to install an integrated business process at AT&T Wireless. Programs were geared to generate a shared understanding of overall organizational co-ordination, produce integrated business process maps and increase collaboration. The final step was development of a six- to nine-month management and leadership development program with customized events designed to spur new levels of learning, generate higher degrees of trust and produce demonstrable competencies for management and leadership teams.

Result:

SportsMind's integrated processes were instrumental in transforming the company into a high-performing, results-oriented organization. Across all its key business indicators, year-to-year improvements were significant, reflecting market share increases over the competition and an 8% increase in customer satisfaction. There also was a measurable increase in the company's management competencies including successfully completed projects, effective teams committed to results and new consistency in customer relationships.

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